Variable Data Print

Direct Marketing is big business…

Most importantly, it works. Through direct mail campaigns, you can improve ROI and response rates to help you meet your key business objectives. Direct Marketing Association (DMA) figures indicate that direct mail clearly outperforms the average ratio for direct marketing of all types. Every $1 spent on direct mail advertising brings in an average of $11 in sales—more than twice the return generated with any other medium.

Variable Data Print

By combining digital full-color printing with Variable Data Printing (VDP), you can actually customize print pieces in a way that appears seamless. VDP is a form of digital printing in which elements such as text, graphics and images may be changed from one printed piece to the next from a database or external file.

For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter.